Capgemini Applications Consultant 2 - Adobe Campaign Developer in Southfield, Michigan

  • Lead the development and evolution of client’s digital measurement platforms.

  • Derive insights from research and data.

  • Develop insights that inform digital strategy.

  • Provide a holistic view of performance across experiences and channels.

  • Support client business units in understanding digital audience data.

The day-to-day responsibilities for Analytics Developer will include working with Adobe Analytics to implement analytics tracking; working with client business users within to ensure proper implementation of analytics tracking; validating tracking parameters across websites, mobile apps, and OTT/RIA applications, while acting as an analytics implementation SME across the organization. Critical needs include Adobe Analytics tools such as Data workbench, Dynamic Tag Manager and Ensighten Tag Management.

Job Responsibilities

  • Work with technology teams to understand business requirements for tracking and reporting needs.

  • Design and document customized analytics tracking specifications for digital content and partner with technology teams to ensure proper implementation.

  • Diagnose and troubleshoot analytics platform configuration issues.

  • Understand aspects of Adobe Analytics (variable mapping, tags, sCode, plug-ins, server call types, cookies, Adobe Analytics variables, Link Tracking, JavaScript, HTML & packet sniffing).

  • Ensure the integrity and accuracy of the digital analytics system by continually monitoring tags, both manually and with automated tools.

  • Complete user acceptance tests (QA and reporting confirmation) of new & modified implementation plans and/or products.

  • Keep up-to-date with changes in Adobe Analytics technology and how they affect the tags and data.

  • Communicate any issues, status updates, and any resolutions across the various teams, allowing greater transparency to the various stakeholders.

  • Exhibit strong analytical, project management, storytelling, and communication skills.

  • Showcase subject matter expertise in the management of analytics tools. Become an ad hoc expert on subjects as needed.


  • 4 years of experience with analytics tools and reporting (e.g. Adobe Analytics, Google Analytics, WebTrends, etc)

  • Experience with Ensighten Tag Management

  • Report and dashboard generation using Adobe Data Workbench

  • Strong interpersonal skills with the ability to clearly communicate information – both written and verbal – to multiple audience types.

  • Ability to quickly master tracking software of third-party vendor applications from various analytics and advertising technologies such as Chartbeat, Optimizely, Krux, comScore, Nielsen, Facebook, and others.

  • Ability to quickly shift between responsibilities that demand longer term strategic vision and immediate tactical

Candidates should be flexible / willing to work across this delivery landscape which includes and not limited to Agile Applications Development, Support and Deployment.

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.

Applications Consultants have expertise in a specific technology environment. They are responsible for software-specific design and realization, as well as testing, deployment and release management, or technical and functional application management of client-specific package based solutions (e.g. SAP, ORACLE). These roles also require functional and methodological capabilities in testing and training.

Required Skills and Experience:

You focus on building solutions and on maintaining, optimizing and improving a client’s applications and systems. You contribute to a business and technical blueprint and customize the respective Software Package Core Module. You may also be responsible for unit testing, contribute to integration testing, and/or be responsible for the design and delivery of end-user training.

• Qualification: Minimum 3 years experience, Bachelor’s Degree.

• Certification: Should have or seeking SE Level 1.

• Should be proficient in Package Configuration.

• Should have progressing skills in Business Analysis, Business Knowledge, Testing, Architecture Knowledge, Technical Solution Design and Vendor Management

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

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About Capgemini

A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of 200,000 team members in over 40 countries. The Group reported 2017 global revenues of EUR 12.8 billion (about $14.4 billion USD at 2017 average rate).

Visit us at . People matter, results count.

Job: Programmer/Analyst

Organization: US LYONS CG

Title: Applications Consultant 2 - Adobe Campaign Developer

Location: MI-Southfield

Requisition ID: 036046